I've handled commercial and residential orders with Acme Brick for just over six years now. I'm Ed Watson (the one tied to those Acme Brick locations in Lafayette, Madison, and Denton), and I've personally made—and documented—over 40 significant mistakes in that time. Roughly $38,000 in wasted budget, plus countless delays. The good news is that those errors became the foundation for a standardized pre-order checklist we now use on every single order.
This checklist is designed for two types of people: the project superintendent who's crushed for time and needs a fast, reliable method, and the architect who's demanding accuracy the first time. It doesn't matter if you're ordering thin brick for a veneer or concrete block for a foundation wall. The five steps below will cover it.
Short version: This saves time and money. Period.
Step 1: Validate the Project Specification vs. the Inventory List
This is the most skipped step in my experience. Everyone grabs the spec sheet from the architect or the blueprints and assumes it's correct. I made that assumption exactly once in 2019. It was a $3,200 mistake and a two-week delay on a multi-family project. The spec said "Acme Brick - French Chateau". It didn't mention the color blend variation, which was critical for the architect's visual panel.
What you need to do:
- Cross-reference the exact product code from the spec with the current Acme Brick inventory list for your region. (Lafayette's inventory on thin brick might differ from Denton's by a skid or two).
- Call your local Acme Brick sales rep—I recommend Mark at the Rapid Falls location for large volume orders—and verbally confirm the product code and the blend.
- If the spec says "Stone Veneer" but you don't have the specific style code (e.g., Silver Creek stack), this is where you pause and clarify. Otherwise, you might get delivered the wrong aesthetic.
Checkpoint: Have you seen a physical sample of the blend or color you're ordering? If not, you're gambling. I'd argue you shouldn't order until you have one in hand.
Step 2: Calculate the Concrete Quantities (Don't Trust the Architect)
I know that sounds harsh. I've worked with dozens of fantastic architects, but their quantity takeoffs for concrete block and brick are often based on ideal conditions. Project reality includes waste. A 2023 study I reviewed from the Mason Contractors Association of America (which I can't link directly here but is a well-known industry benchmark) suggests a standard 5-10% waste factor for masonry materials. That's the truth.
I once ordered 2,000 concrete blocks on a spec for a retaining wall. The architect's count was perfect—on paper. On site, we had 190 broken blocks and had to make 40 cuts we didn't plan for. That mistake cost us $450 in redo plus a 3-day production delay.
What you need to do:
- Take the architect's square footage for the wall. For block work (8x8x16), the rule of thumb is 112.5 blocks per 100 square feet. For brick (standard modular), it's about 7 bricks per square foot for a running bond.
- Add 10% for waste. This covers breakage, cuts, and—to be honest—the chance you'll need to adjust a coursing issue.
- Check the mortar type. Are you specifying Type N or Type S? This affects your overall cost and your order for masonry sand and cement, but that's a separate checklist.
Why this step is non-negotiable: The difference between 1,000 bricks and 1,100 bricks is about $150 in material. The cost of a lost day of labor for a crew of three is easily $1,500. The math is clear.
Step 3: Lock Down the Delivery Terms in Writing
I have a personal rule: If it wasn't written down, it didn't happen. I learned this the hard way in September 2022. I placed a rush order for thin brick for a commercial facade in Lafayette. The sales rep and I had a great phone call. He said, "It'll be there on Thursday morning." I said, "Great." The order confirmation email didn't mention a delivery date. The spec sheet just said "Standard Lead Time."
Thursday morning came. No truck. The project foreman called me at 8:15 AM. Then the general contractor called my boss. That was a terrible day. It turned out the material hadn't even been queued for production yet. The verbal promise wasn't honored, and I looked incompetent.
What you need to do:
- Request a Purchase Order (PO) confirmation that explicitly lists the delivery date. Not "estimated." Not "week of." A specific date.
- If you're getting material from a specific yard (like Madison or Rapid Falls), ask for the warehouse release paperwork. At Acme Brick, this is your best proof that the material is actually pulled and staged.
- Clarify the delivery method: flatbed truck with a boom? Or do you need a forklift on site?
Pro tip: Ask the rep to email you the shipping bill of lading (BOL) 24 hours before delivery. If they can't send it, the order isn't on a truck. It's that simple.
Step 4: Review the Color and Style Consistency (Even for Different Batches)
Here's something most people don't think about: Bricks are a natural product. They're made from clay, and clay varies from batch to batch (or from pit to pit). Even with modern manufacturing controls, I've seen a 2024 run of "White Birch" that looked slightly different from a 2023 run. The difference was subtle—a Delta E value of about 3.2 on a colorimeter, which is noticeable to a trained observer—but to the architect on the project, it was a deal-breaker.
When you're ordering for a large project (say, 40,000 bricks), you're likely going to get multiple production runs. This is where the risk lives.
What you need to do:
- Check the production date code on the pallet tags. If you're mixing pallets from different production weeks, verify the color match using a physical sample.
- Use the Pantone Matching System if you're working with a custom blend. The industry standard for color tolerance is Delta E < 2 for brand-critical colors. Above 4 is visible to most people. If your supplier can't provide that data, you're flying blind. (Reference: Pantone Color Matching System guidelines).
- Ask your rep to pull the quality control (QC) reports for the batch you're buying. This is standard practice for large commercial orders; the QC report will show the color variance within the batch.
Personal experience: I once ordered 30,000 thin brick pavers for a patio project. I checked the first 10 pallets. They looked fine. Pallet 11? Completely different shade. We caught the error when the crew started laying it. $5,000 worth of material had to be returned and replaced. That's when I added this step to my checklist.
Step 5: Do a Final Cost Check (With a 10% Contingency)
This isn't about haggling over the unit price—we're not targeting the cheapest price because that's not our priority (see the brand line). This is about making sure all the hidden costs are accounted for.
I've seen estimates that quoted $1.20 per brick for standard modular and then forgot to add sales tax, delivery surcharges for the specific zip code, and the cost of the pallet deposit. Suddenly that $1.20 brick is $1.45. On a 10,000-brick order, that's $2,500 you didn't budget for.
What you need to do:
- Ask for a line-item invoice. Not a quote. An invoice that shows unit price, quantity, sales tax, delivery charge, and any handling fees.
- Add 10% contingency to the total. This is standard practice for construction budgeting. As of Q1 2025, material costs in the US have been fluctuating by 3-5% per quarter (based on data from the Bureau of Labor Statistics, Producer Price Index). A 10% buffer is realistic.
- Check the payment terms. Net 30? Net 60? If you pay by a specific date, is there a discount?
Common Mistakes (and How to Avoid Them)
- Rush ordering without checking lead times: I get it—you're behind schedule. But ordering something "standard" doesn't mean it's in stock. Always ask, "Is this item in the local yard, or is it coming from a central warehouse?"
- Assuming the delivery address is correct: This sounds silly, but I had a driver drop a pallet of concrete block at the old job site address because the PO hadn't been updated. That was a $350 return fee.
- Not having a backup plan for color matching: If you're mixing old stock with new stock, get the sample from the new stock before you accept delivery. Don't trust the rep's word (unfortunately).
5 minutes of verification beats 5 days of correction. That's what this checklist is about. I maintain this list personally, and I update it every time I hit a new snag. The 5-step process above has saved our team an estimated $8,000 in potential rework over the last 18 months. Just in case you wondered if it works—it does.
Good luck with your project. If you need a sounding board or a second pair of eyes on an order, I'm reachable at the Lafayette office.
Leave a Reply